Goal Setting and the Power of 90 Days

Goal Setting and the Power of 90 DaysWhat is it, exactly, about the power of 90 Days that makes it the magic time frame for transformative action?

I have no clue.

But it works!

I suspect the reason is, that 90 days is short enough so you can envision action, yet long enough so you can still accomplish large enough projects that, when finished, you can feel really good about. You can see big results.

Think about it: it’s hard to get big results from projects lasting a day and a half.

Yes, sometimes these work, and can work well when you’re using focused intensity. Like with building a shed, or decluttering a section of your home or your office.

But sometimes you simply must go deeper. You need bigger results.

Hence 90 days.

We’ll walk through the 90 day plan in 4 steps.


How to Start Planning Your Next 90 Days


Step 1 – The Starting Point

Begin by planning your work, and then working your plan (being sure to plan extra time margins for inconveniences and emergencies – which inevitably make their way into my life).

Do this by asking yourself: what you want to achieve in your 90 days?

Three examples of 90 Day goals are:

  • Getting a new distributor, if you’re in network marketing. Or ten.
  • Earning an additional $100/month, or if you’re more established, an additional $1,000 or 10,000 month.
  • A new customer. Or ten.

Keep your goals very real, and very specific.


Step 2 – Work Backwards

Once you picked your goal for 90 days, then work backwards, breaking your 90 days into three 30-day chunks and ask: What activities do you need to do over the next 30 days to achieve your 90 day goal?

This could be a variety of things:

  • For some, it may be engaging more on Facebook. – Optimally, post 2-3 times a day on Facebook if that’s one of your goals.
  • For others, it may be getting more involved in local networking groups.

The sky’s the limit, and what you do for your first 30 days varies greatly, depending on your goals and situation. Have some fun, get your creative juices flowing, and write down your activities you’ll need to do for 30 days.

Taking Facebook activity as our example, 3 posts a day over 30 days = 90 posts in a month. That’s fantastic!


If this is your first action, what is your second action? Get 2-3 actions to focus on over 90 Days (I choose 3 actions).

And just to clarify, anything is an action if it produces results. (Attending networking meetings as well as running a Facebook Ad, scheduling blog or social media posts, etc. all count.)


I won’t go over SMART goals in detail now, but either here or from the link at the end of this article, read the SMART goals article, to really hone and empower your stated goals.

In short, effective, SMART goals are:



Achievable (are you able to do it)

Relatable (can you believe in yourself, that you can do it), and



Step 3 – Evaluate

As you go through your 90 day cycle, every 30 days, evaluate where you are and how you’re doing. Do this, and you’ll have an incredible momentum.

This is where the excitement happens and where the fun takes place as you continue to develop your business.

Remember, it’s all about the action steps you take.

Now you know how to structure those action steps to not only get impressive results, but also have some great stories of personal and professional growth to share down the line.


Step 4 – One Last but Vital Action

It’s not enough to plan 90 days and work backwards to your actions over 30 days.

Because if you’re going to put out 90 days of effort, it’s vital that you invest in yourself. It’s essential that you grow.

Build your personal value.

Grow your personal skills.

Become a better version of you.

Constantly build your skills and become a better version of yourself. Click To Tweet

Put between 15-30 minutes of time daily into reading, listening to a podcast or audiobook, watching TED Talks, or doing whatever you need to become a better version of you.


One Caveat for your 90 Days

Keep it realistic!!!

The people who have the most success are the ones who keep it realistic. (That’s the R in SMART goals.)

And because you planned your work, now verify that you know exactly what working the plan looks like.

The people who don’t get results are the ones typically who don’t have a strategy in place. They don’t have the action plan in place to help them move forward.


Returning to our Facebook example, if you don’t know what you’ll be posting 3 times a day for 30 days, then you’ll really struggle.

But if you use the 80/20 principle, posting 80% helpful articles, and 20% business-promoting offers, now you know where to begin. Now you can start to get ideas. And get SMART. (Notice that by getting specific, that kept things very realistic.)

The topics for the 80% helpful articles are entirely dependent on your target market. What will your target market find inspiring or helpful? Who are you trying to attract? What would resonate with your target market (also called an Avatar)?

Once you figure how you’ll implement your plan, as we did just now, you have an action plan.


Stuck? Have No Direction? Everything Falling Apart?

It doesn’t matter. Just start.

It doesn’t matter that today isn’t the first of the month.

Just get going.

Plan your work, starting with your 90 day goal, working backwards to what the next 30 days will look like, and begin.

Because it’s really that simple. Maybe not easy, but definitely simple.

As a result, when 90 days is over, look back. Look at your results and see just how much you accomplished! Congratulate yourself. Even if you came a bit short of achieving your goals, congratulate yourself for the work you did do.

Finally, if you stay consistent with your 90 day plan, no matter where you end up or what the results, you be amazed!


If you got value from today’s post on Goal Setting and the Power of 90 Days, or know anyone that could use this information, please share on social media using the media icons below or to the left.

Was there anything that jumped out at you in today’s post? Please comment below in the comment section.


Have a great day,

Reach Ruthanne

PS – Click here for an easy way to learn how to get leads & prospects to call YOU about your business.


Related Posts:


SMART Goals and Examples

Setting Powerful Network Marketing Goals

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  • Our goals are all five years. With 1 year and quarterly milestones.
    But, when we work with clients, we have either 1 year or 2 year terms. With a milestone they can see at one month (to keep them happy and engaged) and quarterly goals, to boot.
    We use almost the same process.
    Roy A Ackerman, PhD, EA recently posted…CCXLVI. Oh, and XXVI, 2!My Profile

    • Ruthanne

      Reply Reply July 5, 2017

      Thanks for sharing that. It make so much sense. You need short-term as well as long-term goals to get where you’re going. Definitely.

  • Monick Halm

    Reply Reply July 4, 2017

    Hey Ruthanne, this is super helpful. I typically give myself 30 day challenges, but I think that thinking in 90 day chunks will be much more powerful. I’m going to set this up today. Thank you!

    • Ruthanne

      Reply Reply July 5, 2017

      So glad this helped. Thanks much!

  • Working backwards: that’s one strategy I use a lot and it WORKS! Thanks for the reinforcement.

    • Ruthanne

      Reply Reply July 5, 2017

      That was a aha for me too when I learned that. It made so much sense.

  • Sara

    Reply Reply July 4, 2017

    Hi, Ruthanne.
    I think that 90-days are enough time to form a routine habit.
    30-days is not quite enough as most fizz out by the third week.
    ByRegina has an article about how she’s not responsible enough for a 30-day challenge. It’s on Medium (medium.com/@byreginatv/im-not-responsible-enough-for-a-30-day-consistency-challenge-day-7-of-90-2636e9fec241)

    She shares that for her, a challenge has to have a specific goal rather than a set of repeated actions. (she’s writing about her process of revamping her business in 90-days)

    All of which you outline here.

    I did a similar post when I wrote about how I’d do things differently. It ended up being a 90-day process sectioned off with 30-day focus points.

    Again, similar to what you have here.

    Thanks for the guided plan and process. ^_^
    Sara recently posted…Holidays Are for RelaxingMy Profile

    • Ruthanne

      Reply Reply July 5, 2017

      Nice! I was reading yesterday also that it’s good to start a 30-day challenge every month. (Might have to cut that short in February,…)

      Great job with what you wrote about!!!

  • Planning and goal setting is something I really need to work on. I’m a terrible “wing-it” kind of blogger. Need to work on that.
    Patricia Swanepoel recently posted…Transformers: The Last Knight | Movie ReviewMy Profile

    • Ruthanne

      Reply Reply July 4, 2017

      That isn’t a bad thing – just look at it, learn from it, and that makes it help you. 🙂 I had to do that a LOT … and I’m planning to do that every time I fail.

  • Paul Taubman

    Reply Reply July 4, 2017

    They say an action becomes a habit if you do it for 21 days.

    By the end of 90 days with a methodically planned out process, it becomes an absolute, I would imagine! I agree that the goals have to be SMART and above all realistic (just like you stated!)

    Thanks for sharing!
    Paul Taubman recently posted…Converting Every Web Page Into A Subscriber Snatching DeviceMy Profile

    • Ruthanne

      Reply Reply July 4, 2017

      Thanks so much, Paul! Personally, I found I need a bit more time than 21 days for something to become a habit. I don’t know if that’s common, or if that’s just me. But yes, by the end of 90 days, you’ll be doing really great! 🙂

  • Bing

    Reply Reply July 4, 2017

    As Paul Taubman said, “The act of starting is better than doing nothing!”

    At present, I am making the most of the PDCA method in introducing, developing, and implementing plans.

    This is an equally sound method. 🙂

    • Ruthanne

      Reply Reply July 5, 2017

      Paul’s is a great quote. Most definitely!

  • Martha

    Reply Reply July 5, 2017

    Seeing the plan in writing makes it seem possible! For me, I think 90 days would be just about right. Thanks for the planning!

    • Ruthanne

      Reply Reply July 7, 2017

      I find writing makes a big difference, over typing on a screen. Also, I’ve heard research that indicates there’s a difference between writing on paper, and writing on a screen, and that writing on paper is the better way to remember and problem solve. All I can say for sure is, it works well for the people I know.

  • Nita

    Reply Reply July 6, 2017

    Thanks for this, super helpful. I used to say I was a pantzer, doing things by the seat of my pants. However, I’ve discovered some things require planning, so now I’m a planzer, a little planner a little pantzing. I just revamped my goal list for the next 6 months (that’s 2 90 day sections, yay) Now I’m going to go back and follow your guidelines to make my goals more attainable. Thanks.

    • Ruthanne

      Reply Reply July 7, 2017

      Nita, I’m so glad this helped! Super job on revamping your goal list for the next 6 months. Way to go, and thanks for sharing, because you comments will also inspire others now as well. 🙂

  • Doug

    Reply Reply July 9, 2017

    Hi Ruthanne,
    Your post is very well laid out. Some people are better at planning / scheduling than others. As for the one experiment that was used to establish the 21 day rule for developing a habit, my experience says you can keep doing the same thing for years and then stop in an instant. That is good if you are intending to break a bad habit.
    However, even a bad plan is better than no plan.
    Thanks for formulating it so well for the struggling non planners.

    • Ruthanne

      Reply Reply July 10, 2017

      Thanks, Doug. In my personal experience, 21 days isn’t long enough. Not sure if that’s just a thing with me, or if others find that so.

      Non-planners will hopefully find this helpful, as a place to start. I married a non-planner. The 90 day plan should hopefully provide enough baby steps for even those types.

  • Sariethia

    Reply Reply July 21, 2017

    Thank you, Ruthanne! You are an inspiration. I love your blog.

    • Ruthanne

      Reply Reply July 23, 2017

      Thanks much!

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