Small Business Marketing Solution

small business marketing solutionSearching for a small business marketing solution that’s simple to implement?

This step-by-step formula, by guest blogger Michelle Pescosolido, is as simple as it is effective.

Best of all, shows you this small business marketing solution the right way – without coming off as pushy.

…And without Facebook taking all your time, either.

Here’s Michelle’s insightful advice:

“Want to attract new customers with Facebook?

If so, then we’ve got you covered.

In this article we’ll share with you 7 proven steps to attract customers with Facebook.

We’ll get to the 7 proven steps in a second.

But first, imagine this scenario…

You’re an entrepreneur with a small yet growing business…

Because you’re the owner, you wear many hats and don’t have a lot of time to spend learning new Social Media strategies.

You know you need to grow your customer base and you’ve heard that Facebook is a great place for that to happen.

But alas, you don’t want to waste your time “testing the waters” on a strategy that may or may not work for you.

Furthermore, you’re not quite sure where to start or what steps to take to make Facebook work for you and your business.

The good news is we’re going to show you exactly how to attract new customers with Facebook in seven easy to follow steps.

Ready to get started?

Using Facebook as a Small Business Marketing Solution

So you’re here because you want to leverage Facebook in order to build your customer base but…

…you’re not sure where to begin.

Don’t worry!

With a proven step-by-step formula, attracting new customers with Facebook can be as easy as “paint by numbers.”

Truth be told, it’ll require more than just uploading some images or creating several new Facebook status updates per day.

Furthermore, it takes a bit more than just copy and paste technical skills.

However, if you follow our steps below and allow yourself a little time to get the hang of this…

You should be well on our way to successfully building your business using Facebook.

So let’s dive in shall we?

 

develop your avatar

If you want to attract new customers with Facebook the first step is to set up a solid foundation for your business.

This means mapping out a plan on the type of customers you want to attract.

To begin with you’ll want to identify your “Customer Avatar.”

If you haven’t created your Customer Avatar yet or you don’t even know what a Customer Avatar is then…

Start by asking yourself a few questions:

  • What is your product?
  • Who would buy your product?
  • Are they male or female?
  • What is their age?
  • Do they work?
  • What magazines, blogs, books do they read?
  • What TV shows do they watch?
  • Who do they follow to get advice, inspiration or motivation?

Once you’ve determined who your customer avatar is you’ll know who you should attract on Facebook.

This leads us to step # 2 which is…

 

Facebook Fan Page

The second step to attract new customers with Facebook is to create a Facebook Fan page.

You will use your new Facebook Fan Page to build your audience and spread your message.

Your Facebook Fan page will be your “hub” on Facebook.

This is where you’ll connect with your audience so you can…

  • Provide inspiration or motivation
  • Answer their questions
  • Share your knowledge and expertise on your product or niche
  • Help to solve their problems through the use of your product or service

Your focus should be to become the “go to” person within your marketing niche.

When you establish yourself as the “go to” person you’re establishing yourself as an authority on that particular topic.

As the authority you’ll be able to provide value and help your audience with their pains or struggles.

Which leads us to our next step which is about how to build an audience using Facebook.

 

Get Facebook Fans

Now that you’ve created your Facebook Fan Page, it’s now time to get Fans!

While there are several different ways to get fans, one of the fastest ways is to create a Facebook Likes campaign by using your Facebook Ads account.

Depending on your niche you can get a targeted Facebook like for $.03 – $.75 a fan.

This, of course, is provided you’re targeting the right audience.

Let’s say you want to get 20 fans a day to your page.

If it costs you $.50 a fan then you will need to spend $10.00 a day on your Facebook Likes campaign to get 20 fans a day.

The more targeted you are with your ad and the higher your click through rate of your ad the lower the cost you will pay per like.

 

Engage your facebook fans

Now that you’re getting fans it’s time to start to engaging with those fans.

The more engagement you have on your page, the more likely Facebook will show your posts organically in your audience’s News Feed.

However, the less engaged your page is…the less likely Facebook will show your posts organically in the News Feed.

Think of it this way… the news feed on Facebook is very competitive.

Instead of relying on Facebook to show your posts organically, you should consider boosting your posts that are receiving a lot of engagement.

Your Fan Page is your community and it’s up to you to keep them informed and engaged.

You want to draw them into the conversation that is taking place on your Fan page.

There are several ways to this…

  • Post articles within your niche that will help your audience
  • Provide inspiration to your audience
  • Motivate your audience to take action
  • Ask thought provoking questions
  • Don’t do the post and run strategy

Actually take time each day to respond to your audience’s comments and messages on your Fan Page.

 

3 types of facebook ads

Often times, business owners will rely upon organic reach too much…

…and then wonder why they’re not getting as many new customers as they’d hoped.

If your goal is to create offer awareness and attract new customers with Facebook you need to incorporate paid advertising into your strategy.

Get your business moving towards profitability and set a realistic advertising budget.

We run three ads continually in our business…

  • Likes Campaign – to get more Likes (fans) to our Fan page
  • Engagement Ad – to increase the engagement on certain posts
  • Clicks to Website Ad – used for lead generation

Ideally, you’ll want to spread your budget evenly across all three campaigns.

For example, if you have $60/day ad budget, run each campaign at $20/day.

Additionally, all three types of ad are equally important for the growth of your business.

Don’t make the mistake of allocating your entire budget to one type of ad campaign and neglect the others.

Balancing the budget out over the 3 different types of campaign will ensure you’re leveraging Facebook as effectively as possible.

 

analyze your facebook ads

Getting your ad campaigns up and running is only the first step when running ads on Facebook.

You also need to analyze your ads once they’ve been running for a few days and optimize them accordingly.

Take time to analyze what’s working and what’s not working with your audience and with your Facebook ads.

It makes no sense to continuously spend your ad budget on an audience that isn’t engaging, clicking, or buying.

When you analyze your ads to determine who is engaging, clicking, or buying you’ll not only maximize your results…

…you’ll also prevent wasting your ad budget on ineffective advertising.

When looking to optimize your ads the following demographics should be considered…

  • Are they male or female?
  • What is their age range?
  • What country do they live in?
  • What are their interests?

These are just a few of the possible demographics or interests for which you should optimize your ads.

The best strategy is to analyze what’s working with your ads on a regular basis and tweak accordingly.

 

Retarget your ads

Retargeting your audience is your opportunity to put paid offers in front of people who’ve visited your site.

When you place a “pixel” on every website you have you’re now able to retarget your visitors and/or buyers with appropriate offers.

Chances are you won’t make a sale from a person whose seeing you for the first time on Facebook.

By placing a pixel on a blog post and retargeting the visitors who read your post with a Facebook ad you’ll increase your chance of a sale.

Ask yourself this….

Would you prefer to buy from someone you’re familiar with or from someone you don’t know?

Most people feel more comfortable buying from someone they’re already familiar with.

In marketing, this is what we call the “Know, Like, & Trust factor.”

The same rule applies here.

By retargeting people who are already familiar with you’ll increase your ability to attract new customers with Facebook.

Confused how retargeting works? Click here to get to Facebook’s help center and learn about Facebook pixels and how you can use them.

 

wrapping up small business marketing solution

Now that you know the 7 proven steps to attract new customers with Facebook you’re able to…

  • Increase the “Know, Like, Trust Factor” with your audience
  • Use Facebook advertising to expand your reach
  • Target your “Customer Avatar” to attract the right audience

By following our 7 proven steps your chances of selling your product or services on Facebook will increase substantially.

Michelle Pescosolido”

 

Thanks so much, Michelle! – Isn’t her small business marketing solution simply fantastic? It makes so much sense, too! If you’d like to learn more about marketing using social media, I very  much recommend this great resource.

Michelle’s 7 steps are what I do on Facebook, and find incredibly helpful. My favorite part is that it isn’t pushy at all, and I can target people who are actually interested in what I have to offer.

Please share this article using the social icons below or to the left. And please comment on what you found most helpful or insightful with this small business marketing solution for Facebook.

 

Have a great day,

Ruthanne

Reach Ruthanne

PS – Click here for a small business marketing solution that gets leads & prospects to call YOU about your business.

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