This list works off the assumption that you already have things like a blog or website, and that you already have some experience with trying to market your business.
And you need to bring your income up notch or two. Or three.
Since most home business owners don’t have a great deal of spare time on their hands, these 7 small business marketing tips are for those who need to make the most of what time they have.
7 Small Business Marketing Tips
Tip#1: Update and Optimize Your Website
At risk of stating the obvious, since this is so common among small and home-based businesses I’m including it as the first of our 7 small business marketing tips.
Make your website look current.
Because having an old website really isn’t putting your best foot forward.
People go online to get information and solve problems. And, no doubt, you want to be the solution for people’s specific problems.
If you want to update and optimize your website yourself, and you’re happy with your webmaster, then simply place the call. But make specific mention of optimizing your website. In my experience, most webmasters know how to make a great site, but lack the skills to optimize it.
You can build and optimize your website yourself, or you can hire that out. That’s one area where I serve small and home based businesses.
Tip #2: Take Advantage of Social Media
Most businesses realize that social media provides a great way to reach out to a customer base, but are frustrated with the lack of results they see in their own business.
Here’s a simple trick: Use the 80/20 rule for posting on social media.
Have 80% of your posts be either industry-related, image posts, motivational posts, etc. – Basically other stuff that jives with your business philosophy.
The remaining 20% should be direct offers for business, or to drive traffic to your website or blog, etc.
And keep in mind that you can schedule posts, freeing up time to do other things, like run a business. Here is an easy way to schedule posts on Pinterest.
Tip #3: Hit the Sweet Spot in Posting
If you search on Pinterest, you’ll see a bazillion recommendations for how often to post to what social media.
Ignore them all, because these results are from the most recent research for 2016.
The optimal posting is:
- Facebook: 1-2 posts, 5 days a week. Engagement dropped dramatically after 2 posts a day
- Twitter: 4-5 tweets a day. Engagement increases dramatically with each additional daily tweet, up to 5 tweets, then it drops off.
- Pinterest: 13 images a day, 5 days a week. The best-performing businesses on Pinterest pin 60 pins a week pretty consistently. That’s information worth paying attention to.
My apologies if you’re on other social media and it’s not listed here. I’m simply relaying high-quality information, and these three social media giants were what was studied. When I hear more current studies, I’ll post that too.
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Tip #4: Connect
The biggest problem I see with small home-based businesses just starting out (or not) is that because they’re home-based, they don’t take themselves seriously and don’t actively connect with others.
You have to get out there and talk to people.
One of the most effective ways to connect is through networking events. BUT… Don’t go just to swap cards and tell everyone how great your business is. Go to networking events with a giving mindset, and focus on being a resource to others.
Listen. Connect people with people. Ask questions.
When you focus on giving, you’ll receive.
A great place to find groups worth joining is MeetUp.com. And once you join one group, people often tell you about other good groups in your area, too.
Tip #5: Know Your Avatar
Of the top 7 small business marketing tips, this one is perhaps the most frequently overlooked.
Know your market. Know who – exactly who – you’re targeting. This is called your “Avatar”. Get as specific as you can.
Let’s do a little show and tell with two lines I’ve heard a lot:
“I’m targeting people with skin.”
Or said another way,
“I’m targeting anyone who can fog a mirror.”
This is not what I’d recommend. There is a school of thought that says, the wider your target market, the more people you can reach out to. But professional marketers and salespeople all know that marketing your product or services is worlds better when you hone your target market to a fine point.
Get as detailed as you can.
Let’s go back to the person who services people with skin, and try these questions on for size:
- Are you targeting men or women?
- What age range are you targeting? Teens? Seniors? Middle-Age?
- What are their issues?
- What can they afford?
- What’s important to them?
- What’s truly important to them?
And so on. The more detailed you get, the more powerful your Avatar becomes, and the better results you’ll see with your marketing efforts.
Tip #6: Be Bold
Don’t stifle who you are to present a polished, refined image (unless you’re selling a high-ticket item, of course, but still, don’t stifle who you are). Don’t be stuffy. Be yourself. Be genuine.
And don’t be afraid to take a stand on what really resonates with you.
Do this, and you’ll resonate with fewer people, but you’ll resonate at a much deeper level!
That means more dollars in your pocket.
Be yourself. 🙂
Tip #7: What Makes You Different?
If, of these 7 small business marketing tips, you only implement this last item, you’ll still be miles ahead of the competition.
Because most everyone forgets what makes them different from everyone else.
Especially people in network marketing!
When you’re the only show in town, being different is pretty easy, depending on what your company or service is. However, make sure you still know what makes you different. The world is a much smaller place now than it was 20 years ago, thanks to the internet!
If you’re in network marketing, then there’s most likely a group of people in your upline, downline, or sideline in your area. Each and every one of you needs to be clear on what makes you different from each other.
The great thing is that since each one of us is different, has different experiences and backgrounds, and each person has strengths and weaknesses, you can have a large group, and still have everyone bring something unique to the table.
A few things to consider when deciding what makes you different are:
- Your products or service
- Your personal experience
- Your training and leadership
- Your integrity
- Your prices
This list should get you started, but don’t stop here. Keep brainstorming!
Making it Work
Implement each of these tips, one at a time, starting with what resonates the most. Then add the next tip into your marketing arsenal after a week or two, and so on, until all 7 small business marketing tips are incorporated into your daily action plan.
I hope this article was a big help.
If you got value from today’s post, or know anyone that could use this information, please share on social media using the media icons below or to the left.
Which tip was most helpful? Please comment below in the comment section.
Have a great day,