Top 7 Small Business Marketing Tips

7 Small Business Marketing TipsIf you need help growing your business, then these top 7 small business marketing tips should be a big help.

This list works off the assumption that you already have things like a blog or website, and that you already have some experience with trying to market your business.

And you need to bring your income up notch or two. Or three.

Since most home business owners don’t have a great deal of spare time on their hands, these 7 small business marketing tips are for those who need to make the most of what time they have.

 

7 Small Business Marketing Tips

Tip#1: Update and Optimize Your Website

At risk of stating the obvious, since this is so common among small and home-based businesses I’m including it as the first of our 7 small business marketing tips.

Make your website look current.

Because having an old website really isn’t putting your best foot forward.

People go online to get information and solve problems. And, no doubt, you want to be the solution for people’s specific problems.

If you want to update and optimize your website yourself, and you’re happy with your webmaster, then simply place the call. But make specific mention of optimizing your website. In my experience, most webmasters know how to make a great site, but lack the skills to optimize it.

You can build and optimize your website yourself, or you can hire that out. That’s one area where I serve small and home based businesses.

 

Tip #2: Take Advantage of Social Media

Most businesses realize that social media provides a great way to reach out to a customer base, but are frustrated with the lack of results they see in their own business.

Here’s a simple trick: Use the 80/20 rule for posting on social media.

Have 80% of your posts be either industry-related, image posts, motivational posts, etc. – Basically other stuff that jives with your business philosophy.

The remaining 20% should be direct offers for business, or to drive traffic to your website or blog, etc.

And keep in mind that you can schedule posts, freeing up time to do other things, like run a business. Here is an easy way to schedule posts on Pinterest.

 

Tip #3: Hit the Sweet Spot in Posting

If you search on Pinterest, you’ll see a bazillion recommendations for how often to post to what social media.

Ignore them all, because these results are from the most recent research for 2016.

The optimal posting is:

  • Facebook: 1-2 posts, 5 days a week. Engagement dropped dramatically after 2 posts a day
  • Twitter: 4-5 tweets a day. Engagement increases dramatically with each additional daily tweet, up to 5 tweets, then it drops off.
  • Pinterest: 13 images a day, 5 days a week. The best-performing businesses on Pinterest pin 60 pins a week pretty consistently. That’s information worth paying attention to.

My apologies if you’re on other social media and it’s not listed here. I’m simply relaying high-quality information, and these three social media giants were what was studied. When I hear more current studies, I’ll post that too.

Sign up for the newsletter at the upper right of the page to stay current.

 

Tip #4: Connect

The biggest problem I see with small home-based businesses just starting out (or not) is that because they’re home-based, they don’t take themselves seriously and don’t actively connect with others.

You have to get out there and talk to people.

A lot.

One of the most effective ways to connect is through networking events. BUT… Don’t go just to swap cards and tell everyone how great your business is. Go to networking events with a giving mindset, and focus on being a resource to others.

Listen. Connect people with people. Ask questions.

When you focus on giving, you’ll receive.

A great place to find groups worth joining is MeetUp.com. And once you join one group, people often tell you about other good groups in your area, too.

 

Tip #5: Know Your Avatar

Of the top 7 small business marketing tips, this one is perhaps the most frequently overlooked.
Know your market. Know who – exactly who – you’re targeting. This is called your “Avatar”. Get as specific as you can.

Let’s do a little show and tell with two lines I’ve heard a lot:

“I’m targeting people with skin.”
Or said another way,
“I’m targeting anyone who can fog a mirror.”

This is not what I’d recommend. There is a school of thought that says, the wider your target market, the more people you can reach out to. But professional marketers and salespeople all know that marketing your product or services is worlds better when you hone your target market to a fine point.

Get as detailed as you can.

Let’s go back to the person who services people with skin, and try these questions on for size:

  1. Are you targeting men or women?
  2. What age range are you targeting? Teens? Seniors? Middle-Age?
  3. What are their issues?
  4. What can they afford?
  5. What’s important to them?
  6. What’s truly important to them?

And so on. The more detailed you get, the more powerful your Avatar becomes, and the better results you’ll see with your marketing efforts.

Tip #6: Be Bold

Don’t stifle who you are to present a polished, refined image (unless you’re selling a high-ticket item, of course, but still, don’t stifle who you are). Don’t be stuffy. Be yourself. Be genuine.

And don’t be afraid to take a stand on what really resonates with you.

Do this, and you’ll resonate with fewer people, but you’ll resonate at a much deeper level!

That means more dollars in your pocket.

Be yourself. 🙂

 

Tip #7: What Makes You Different?

If, of these 7 small business marketing tips, you only implement this last item, you’ll still be miles ahead of the competition.

Because most everyone forgets what makes them different from everyone else.

Especially people in network marketing!

When you’re the only show in town, being different is pretty easy, depending on what your company or service is. However, make sure you still know what makes you different. The world is a much smaller place now than it was 20 years ago, thanks to the internet!

If you’re in network marketing, then there’s most likely a group of people in your upline, downline, or sideline in your area. Each and every one of you needs to be clear on what makes you different from each other.

The great thing is that since each one of us is different, has different experiences and backgrounds, and each person has strengths and weaknesses, you can have a large group, and still have everyone bring something unique to the table.

A few things to consider when deciding what makes you different are:

  • Your products or service
  • Your personal experience
  • Your training and leadership
  • Your integrity
  • Your prices

This list should get you started, but don’t stop here. Keep brainstorming!

 

Making it Work

Implement each of these tips, one at a time, starting with what resonates the most. Then add the next tip into your marketing arsenal after a week or two, and so on, until all 7 small business marketing tips are incorporated into your daily action plan.

I hope this article was a big help.

If you got value from today’s post, or know anyone that could use this information, please share on social media using the media icons below or to the left.

Which tip was most helpful? Please comment below in the comment section.

 

Have a great day,
Ruthanne

Reach Ruthanne

PS – Click here for an easy way to learn how to get leads & prospects to call YOU about your business.

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20 Comments

  • Annalize

    Reply Reply October 10, 2016

    Loved the tips, especially the social media ones, very handy thank you!
    Annalize recently posted…Radiant Lifestyle and success- Think like an entrepreneur – The Art of online entrepreneurshipMy Profile

    • Ruthanne

      Reply Reply October 10, 2016

      Most welcome Annalize. The social media tip is one that most people don’t know about.

  • Kandas

    Reply Reply October 10, 2016

    Thank you for the post frequency stats! Pinterest is my least favorite social media of all time… and NOW I know why!
    Kandas recently posted…Top 10 Breast Cancer Myths According to Dana-FarberMy Profile

    • Ruthanne

      Reply Reply October 10, 2016

      Most welcome about the post frequency. Glad this helped you out.

  • Martha

    Reply Reply October 10, 2016

    Great tips that will be helpful to many. Thanks, shared with some that I know this will help.

    • Ruthanne

      Reply Reply October 10, 2016

      Thanks much, Martha

  • Gomer Magtibay

    Reply Reply October 11, 2016

    Reading your tips here got me some amazing discoveries. First, I discovered that I am actually under-performing with Pinterest as I pin only 1 picture and only once a day. Second, it is okay even if I wear sando and shorts if it will mean being genuine with myself. 🙂

    • Ruthanne

      Reply Reply October 11, 2016

      Glad this was a help to you, Gomer. Thanks very much 🙂

  • NaQueen Zaire

    Reply Reply October 13, 2016

    Wow! Like Gomer, I had no clue that you needed to post 13 images a day on Pinterest. Thanks for sharing…

    • Ruthanne

      Reply Reply October 13, 2016

      Most welcome. 13 images a day for 5 days a week is the sweet spot on Pinterest. I personally use BoardBooster to make that simple.

  • Rita Schwarcz

    Reply Reply October 16, 2016

    I find number 5 most important…if you don’t know your avatar, you’ve lost already.
    Rita Schwarcz recently posted…The Mineral Silica, The Big, Loud and Boisterous Friend Who Is Like The Bodyguard You Never HadMy Profile

  • Roxann

    Reply Reply November 7, 2016

    Lots of great tips here. Didn’t realize you should only post twice on Facebook each day…That number seems low. I was always told 4 to 5 times.

    Thanks for all your advice 🙂

    Roxy

    • Ruthanne

      Reply Reply November 7, 2016

      I was too, but the most recent research shows that when posting on Facebook, your engagement drops after your second post. But experiment and see what works best for you.

  • Brandy

    Reply Reply November 7, 2016

    Ruthanne,
    This is a great article. I loved the be yourself, Be Genuine!

    • Ruthanne

      Reply Reply November 12, 2016

      Much appreciated, Brandy 🙂

  • Baxter Cribbs

    Reply Reply November 9, 2016

    excellent blog! I like the tips in #3 — they are all great tips –

    • Ruthanne

      Reply Reply November 12, 2016

      Thanks much Baxter!

  • Keren Haim

    Reply Reply December 20, 2016

    Awesome tips Ruthanne! This is really helpful for new ones in the industry. And you are right, one should know exactly how he differs from others and how he should always stay true to himself!

    • Ruthanne

      Reply Reply December 27, 2016

      Thanks very much Keren! Glad this was a help to you.

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